Trademark Law is Like Chess – Michael Maier Talks EU Protection Strategies

May 3, 2023

Welcome to The Law Spot! In today’s episode, we are joined by Michael Maier all the way from Germany. Michael is an expert in European trade mark law and has many years of experience in providing strategic and commercial advice to trade mark owners.

If you’re a business owner considering marketing products or providing services in Europe, this episode is a must-listen. Michael breaks down the key differences between U.S. and E.U. trademark prosecution and the protections available to those considering entering the European markets.

In this episode, you’ll learn about the advantages and potential pitfalls of EUTM filings vs. country-specific filings and when one may be more appropriate for your business, and why having a strategy for filings is so critical. He also touches on the latest cases that impact U.S. business owners that may not have a physical presence in Europe, but are targeting European customers in advertising. Make sure to tune in!

To learn more about Michael and his work, you can visit his company website at or find him on LinkedIn at Michael C Maier. Don’t miss out on this opportunity to gain crucial knowledge about protecting your brand abroad – listen to this episode now!