Resources

How to Avoid Trademark Disputes When Launching a New Product: Essential Tips for Entrepreneurs

Brand Protection
|
July 9, 2025

Launching a new product is an exciting venture, but it can also be fraught with challenges, especially when it comes to trademarks. You may see countless entrepreneurs overlook this critical.

How Lululemon’s Lawsuit Against Costco Highlights a Crucial Brand Protection Lesson

Brand Protection
|
July 4, 2025

When Lookalike Leggings Become a Legal Battlefield If you’ve ever spotted a familiar-looking product on Costco’s shelves and wondered if it’s too close for comfort—so has Lululemon. The athletic apparel.

How to Register a Trademark: A Step-by-Step Guide for Entrepreneurs

Brand Protection
|
May 30, 2025

Navigating the world of trademarks can feel overwhelming, but it doesn’t have to be. As a business owner or entrepreneur, protecting your brand is crucial, and registering a trademark is.